Mission 2030

a Zero Building Waste Initiative, for Zero Impact Growth

Official Partner of the United Nation Environment Programme’s Global Partnership on Waste Management







History, together with leading organizations such as the United Nations Environment Programme (UNEP), warn us that ‘economic growth and social development cannot be sustained with our current consumption and production patterns’. And yet resource consumption and waste continue to grow at an alarming rate, contributing to global warming, and other negative life cycle impacts.

We, the Construction Resources Initiatives Council, believe that by integrating all stakeholders and making better decisions early in the design/build processes, we can reduce the overall volume of waste; and that while infrastructure varies from region to region, it is theoretically possible to reduce, reuse, recycle, salvage, recover for energy over 95% of all Construction &Demolition (C&D) ‘waste’, effectively removing it from the Industrial, Commercial &Institutional (IC&I) stream.

Furthermore, we believe that with creativity, the number one executive leadership skill of the Twenty First Century, subject matter experts who not only understand the fundamental of sustainable development and the increasing number of delivery tools, can also create high value comprehensive solutions to a complex issue.

Lastly, we are confident that by providing guidance or support to all stakeholders, in an integrated and non-partisan approach, we can inspire and motivate decision makers on the building and product design, delivery practices, policies, operations and maintenance, to base their decisions on resource efficiency, thus taking the first steps towards the Zero Waste journey.




While Mission 2030 is a “call to action”, for the whole global building industry, to eliminate construction, renovation and demolition waste to landfill by 2030, it is also a pragmatic initiative based on a solid foundation of change management principles:

  1. Clearly defining the direction of change – Mission 2030
  2. Overcoming inertia – Generating the reasons to change
  3. Starting the Journey – The first few steps

No change is successful in the long run without these three elements.  And conversely with these three elements in place the chances of success increase exponentially.


As the CRI Council’s first important step to address the building industry’s wasteful trends, our non-partisan design/build sector led initiative focuses on efficient resource utilization, in a multi-disciplinary integrated fashion – from building owners to ‘waste/resource’ managers. It calls for a better fundamental re-thinking of how we view and deal with resources (from raw through to processed and end of life); promoting generic and collaborative education and research of the issue, impacts and possible solutions.

Much like an Integrated Design Process Mission 2030 is goal driven: It seeks for the widest range of industry leaders to voluntary measure their C&D waste production in 2013, and commit to a reduction to landfill of 35% by 2015; 50% by 2020; 75% by 2025 and 100% by 2030; based on the principles of waste hierarchy.

Structured to maximize synergies for zero impact growth, while minimizing risks or trade-offs as well as ineffective policies; Facilitated with clear decision making; Inclusive & collaborative; Holistic thinking; Whole project budget setting; Iterative and introducing non-traditional expertise. In short, combining the energies and support of as many leaders as possible, to eliminate the concept of building waste, and generate the necessary paradigm shift.



As we move forward, we must now focus our attention, human and financial resources to educating everyone on the fundamental core principles of natural resource efficiency for sustainable development; with a learner-centered pedagogy – optimal for promoting high-level thinking and attitudinal changes.

Aligned with UNEP’s Guidelines on Education Policy for Sustainable Built Environment by the Sustainable Building and Climate Initiative, we are also committed to educating on Key sustainability education principles; Sustainable Design Values & Precepts; Generic teaching & learning strategies for targeted stakeholder groups; Appropriate pedagogies; Best practice teaching / learning programs; Case studies of exemplary curricula.


A few of those who share our vision: Architectural & Design Associations, Corflex, Minto, Modern Niagara, and many more. For a full list of our supporters, more details on Mission 2030 please visit the other section on this page or call 613-795-4632.