Change Strategy

The CRI Council Change Strategy will increase our industry’s ability to engage all stakeholders whom for whatever reason, have yet to embrace the sustainable revolution.
While our first important initiative, Mission 2030, is a call to action, for the whole building industry, it is in fact also a pragmatic change initiative, based on a foundation of proven change management principles:
  1. Defining the direction of change: Mission 2030
    Mission 2030 starts with the end vision clearly in focus: Zero construction, renovation and demolition waste to landfill by 2030. This is what we want to achieve and all steps of this journey will be aligned to achieving that vision.
  2. Overcoming inertia: Generating the reason to change
    No change is successful if the people affected do not see the need for it.  This is a key element of any successful change initiative… and where a lot of change efforts fail. The communication of the reasons that change is necessary to ALL primary and secondary stakeholders is a critical component to creating sustainable change.  The ‘learner-centered’ education pedagogy initiative is a means of educating on the why change is necessary – as well as identifying how change is possible, and what tools are available or is necessary; presented in a way that all can understand.
  3. Starting the Journey: The first few steps
    As Martin Luther King said “I don’t have to see the whole stair case to take the first few steps”. It’s not necessary, or even desirable to attempt to map out every step on this journey before we start. If we attempted to do this we would be forever planning, and will never accomplish anything. But in order to generate real industry change it’s essential to create those “first few steps”… Once we have these, the journey can start; measure and verify our performance as we go, and correct our course as necessary – always aiming for the ultimate goal of Mission 2030.

No change is successful in the long run without these three elements.  And conversely with these three elements in place, the chances of success increase exponentially. For now, in the words of William McDonough (co-founder of Cradle to Cradle and other important initiatives) ‘We don’t need to eliminate waste, but the concept of waste’.